About Baiju Mathew
20+ Years Experience
Baiju Mathew is a strategist, coach, and changemaker with 20+ years of experience across FMCG, retail, consumer durables, wellness, and franchise businesses. Based in Kerala, he helps startups, MSMEs, and corporates with business consulting, coaching, and market expansion strategies.
Recognized as “Trainer of the Year” by industry publication Direct Selling Today, Baiju specializes in building high-performing teams, leadership development, and sales strategy. He has successfully guided numerous brands into Kerala by leveraging deep local insights and optimizing distribution networks.
His expertise lies in aligning people development with business growth. Through customized workshops and coaching programs, Baiju drives leadership effectiveness, sales performance, and operational scalability for businesses expansion.
Our Core Services
Tailored solutions designed to elevate your business and leadership capabilities, driving tangible results and sustainable growth.
Business Strategy & Transformation
Systemize and scale your business beyond survival.
Key Offerings:
- Business diagnostics & gap analysis
- Strategic goal alignment & model redesign
- Process mapping & system development
- Founder-to-CEO coaching & org restructuring
Ideal For:
Entrepreneurs, family businesses, scale-ups seeking sustainable growth.
Delivery:
Strategy Blueprint / Ongoing Transformation Consulting
Organizational & Management Consulting
Build structured, performance-driven organizations.
Key Offerings:
- Org design, SOPs, KRAs
- HR policies & review cycles
- Performance management systems
- Culture-building & leadership development
Ideal For:
Startups, growing SMEs, businesses needing structure for expansion.
Delivery:
Org Structuring & SOPs / Retained Management Consulting
Sales Strategy & Team Performance
Create a predictable and profitable sales engine.
Key Offerings:
- Sales process & team structuring
- Incentive and target systems
- Sales playbooks & tools
- Training & mindset coaching
Ideal For:
Companies with direct/channel sales, scaling teams, inconsistent sales.
Delivery:
Sales Setup & Training / Monthly Sales Coaching
Go-To-Market & Market Expansion
Launch smart, grow fast, and win market share.
Key Offerings:
- GTM & regional rollout strategy
- Product positioning & pricing
- Channel development & territory mapping
- Retail activation & partner onboarding
Ideal For:
New launches, product businesses, companies aiming for regional/national expansion.
Delivery:
GTM Plan & Launch Strategy / Market Expansion Support
Performance Coaching & Leadership
Empower leaders and align teams for peak performance.
Key Offerings:
- Leadership & EQ coaching
- Departmental alignment workshops
- Team-building & employee growth programs
- Performance mindset coaching (incl. WWW)
Ideal For:
Founders, teams with low clarity/motivation, organizations with high attrition.
Delivery:
Workshops & Bootcamps / Monthly Coaching Programs
Professional Journey
The path that shaped expertise, vision, and impact
The Journey of a Believer in People, Possibility & Performance
From humble beginnings to boardrooms and bustling training halls, Baiju Mathew's story is not just about business—it's about belief. Belief in potential. Belief in transformation. Belief that with the right strategy, mindset, and mentoring, individuals and enterprises can scale unimaginable heights.
The Journey of a Believer in People, Possibility & Performance
From humble beginnings to boardrooms and bustling training halls, Baiju Mathew's story is not just about business—it's about belief. Belief in potential. Belief in transformation. Belief that with the right strategy, mindset, and mentoring, individuals and enterprises can scale unimaginable heights.
What Our Clients Say
Success stories from individuals and organizations we've helped transform
"Baiju's strategic insights transformed our sales team's performance. His training isn't just motivational—it's methodical and results-driven. Our conversion rates increased by 42% within three months of implementing his frameworks."
Priya Sharma
CEO, TechSmart Solutions
"Working with Baiju helped us restructure our organization during a critical growth phase. His ability to align people with processes while keeping the culture intact is remarkable. He doesn't just solve problems—he prevents them."
Raj Mehta
Founder, Innova Retail
"The WWW program changed my life. From being financially dependent to running my own business with a team of five in just eight months—Baiju's mentoring provided both the mindset and the methods to make it happen."
Anjali Desai
Participant, Women With Wings
"Baiju's Channel Charge program revolutionized our distribution strategy across South India. His practical approach to territory management and dealer motivation created a sustainable growth engine for our business."
Vikram Singh
National Sales Head, ConsumeWell
"The organizational consulting we received helped us navigate a difficult period of rapid scaling. Baiju's frameworks for delegation and team structure brought clarity to chaos. I highly recommend his services for growing startups."
Meera Krishnan
COO, EduTech Ventures
Ready to Begin Your Journey?
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